The Crunchy Grocer Rolls Out HowGood Sustainable Food Rating System

New on-the-shelf rating system helps consumers make informed decisions about the integrity & sustainability of food products

LOVELAND, Colorado – [Tuesday, Jan. 13, 2015] – The Crunchy Grocer, Northern Colorado’s emancipated food market™, is excited to announce the rollout of its new HowGood labeling system designed to help customers identify products that are the best, most sustainable food products available.  The grocery shelves will feature new labels placed next to existing price tags which will help customers make more informed decisions about the environmental impact, social responsibility, and product integrity of the various food products.

“We’re excited to rollout our new on-the-shelf product labeling because we want our customers to feel confident in their decisions about the foods they’re purchasing and feeding their families,” says Jonas Buehl, co-founder and owner of The Crunchy Grocer.  “The new HowGood rating system is part of our ongoing commitment to help our community find the best food products.”

HowGood’s independent product ratings are based on an in-depth analysis of each food company’s environmental impact, social responsibility, and product integrity. More than 70 industry-specific metrics such as carbon footprint, sourcing and distribution, and charitable giving are used to score each product based on a scale of Good, Very Good, Great.

“Products that are tagged have better ingredients, better company standards, and don’t use harmful growing practices – which means they’re better for you,” says Missy Buehl, co-founder and owner of The Crunchy Grocer. “This is an ongoing process, so don’t be concerned if your favorite food item isn’t tagged yet.  We’ll add tags as we add new products and receive researched ratings from HowGood.”

The Crunchy Grocer will initially have nearly 4,000 food products tagged, and will continue to add more HowGood ratings as new products are added to the store. The HowGood rating system does not include non-food items such as vitamins and supplements, nor does it cover bulk bins and fresh produce. The Crunchy Grocer only carries 100% organic produce, so customers know they can count on the highest quality and cleanest fruits and vegetables.

Customers interested in learning more about the HowGood program can find information online at

About The Crunchy Grocer

The Crunchy Grocer is Northern Colorado’s only emancipated food market. At a time when America’s conventional food system is suspect and natural grocery stores aren’t always what they seem, we take the guesswork out of preparing the healthiest meals from the safest, purest, most affordable ingredients. Count on The Crunchy Grocer for the highest quality of clean, organic, locally sourced food, supplements, and personal care products in Northern Colorado. Learn what healthy really is by visiting our store in-person at 1461 E. Eisenhower in Loveland, or by visiting us online at The Crunchy Grocer store is open daily from 8:00am until 8:00pm. 

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Posted on January 13, 2015 and filed under Store News.