For Immediate Release
THE CRUNCHY GROCER Reminds LOVELAND AREA Residents, “You have a Right to Know What’s in Your Food” During 5th Annual Non-GMO Month
LOVELAND, Colorado – October 6, 2014 – This October, The Crunchy Grocer, Northern Colorado’s emancipated food market™, will join more than 1,500 grocery retailers across North America participating in the fifth annual Non-GMO Month. Created by the Non-GMO Project, this month-long celebration puts a spotlight on a person’s right to choose food and products free of genetically modified organisms (GMOs).
“I talk to our customers every day and they are worried about the spread of GMOs in our food supply. With GMOs now contaminating as much as 80 percent of conventional packaged foods, we are more committed than ever to helping people find safe, healthy non-GMO choices,” says Jonas Buehl, co-owner and founder of The Crunchy Grocer. “We believe people have the right to know what’s in their food, and we will be celebrating that right throughout Non-GMO Month this October.”
The non-GMO category is one of the fastest growing sectors in grocery, with 80% of shoppers seeking out non-GMO products and 56% saying non-GMO was key to brand buying. This growing awareness is sparking major change in the industry: a labeling ballot measure here in Colorado; food manufacturers refining ingredients; retailers announcing their non-GMO purchasing policies; and food service companies inquiring about verification. To date, over 22,000 products have been Non-GMO Project Verified, with annual sales of these products topping $7 billion.
Public concern about GMOs is rising as independent, scientific studies increasingly raise doubts about the long-term safety and environmental impact of this experimental technology. GMO labeling is mandatory in 64 countries around the world, including Australia, Russia, China, and all of Europe, but no such requirements exist in the U.S.
“It’s an exciting time for consumers in Colorado. This November, Coloradans can support their right to know what’s in their food by voting yes on the GMO labeling initiative, Initiative 105,” adds Buehl. “Throughout October, we’ll be helping our community understand the potential effects of GMOs and how to avoid them in the foods they feed their families.”
“The right to know what we’re eating and feeding our families is so basic,” says Megan Westgate, Executive Director of the nonprofit Non-GMO Project. “Americans deserve the same freedom to avoid experimental GMO foods as people in other countries.”
About The Crunchy Grocer
The Crunchy Grocer is Northern Colorado’s emancipated food market™. At a time when America’s conventional food system is suspect and natural grocery stores aren’t always what they seem, we take the guesswork out of preparing the healthiest meals from the safest, purest, most affordable ingredients. Count on The Crunchy Grocer for the highest quality of clean, organic, locally sourced food, supplements, and personal care products in Northern Colorado. Learn what healthy really is by visiting our store in-person at 1461 E. Eisenhower in Loveland, or by visiting us online at www.thecrunchygrocer.com. The Crunchy Grocer store is open daily from 8:00am until 8:00pm.
About the Non-GMO Project
The Non-GMO Project is a nonprofit organization committed to preserving and building the non-GMO food supply, educating consumers, and providing verified non-GMO choices. They believe that everyone deserves an informed choice about whether or not to consume genetically modified organisms.
For additional information, visit the links below:
· “What is GMO?” http://www.nongmoproject.org/learn-more/what-is-gmo
· “Non-GMO Month” http://www.nongmomonth.org
· “Labeling Survey Results” http://justlabelit.org/faqs
· “State Labeling Initiatives” http://www.centerforfoodsafety.org/issues/976/ge-food-labeling/state-labeling-initiatives
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 2014 Market LOHAS (Lifestyle Of Health And Sustainability) Mambo Sprouts Marketing Annual Natural and Organic Consumer Research